SPT Marketing news

More and more customers are researching a product online before they commit to purchase (either to buying in store or online). They are using the internet to get more information about product features and benefits, checking forums to read about other consumers’ opinions, visiting review sites to compare products and prices and actively communicating via social networking sites. They are researching even before they leave the house, using mobile phone whilst in store to look for more information to support their purchasing decisions. Therefore a website, mobile channel and online marketing efforts can contribute to purchase.

Social media is a very effective way to convert browsers to buyers, as a significant percentage of consumers is more likely to buy from the brands they are following on social media platforms. Furthermore they actively compare products and can be quick to give an endorsement or a criticism of a good, service or activity in forums and social media sites. They often share their experiences with others and influence future purchasing decisions. Recognising this trend, marketers needs to consider the significant power of word-of-mouth marketing.

A clever, creative and comprehensive digital and social media strategy could be one of your devices to attract the attention of the distracted and anxious consumer.