SPT Marketing news

The world of online social networking has grown exponentially in recent years, with advances of technology enabling sites such as LinkedIn, Facebook, Twitter and Instagram to easily bring large numbers of like-minded people together as an identifiable group. Social networking is a community of people who share knowledge, interests or activities and who want to expand their contacts of people with similar shared interests. These sites provide various ways for users to interact, including posts, emails and instant messaging.

Organisations...

Generation Z (those born 1995 – 2009) is a new type of customers that retailers need to consider as a potential and unique target market. They are students of today and university graduates, employees and consumers of tomorrow. While they are still young, this generation is following in the footsteps of “internet-addictive” Generation Y. Gen Z doesn’t just represent the future, they are creating it as they are the early adopters, the brand influencers and the social media drivers.

They...

Can a bad brand name or brand mark be your enemy? Or is it more likely to be a publicity stunt? Let’s tell you an Australian story what you are probably familiar with and decide it by yourself. 

The Vegemite which is known as an icon in Australia and has been eaten by children and adults for a long time is produced by Kraft. The company decided several years ago to introduce a new spread that combines Vegemite and cream...

‘Hidden Pizza’

All entering business needs publicity to help its product and service as well as the whole business to be known in the market. However, several years ago a new pizza restaurant in Melbourne managed to get publicity with no traditional advertising and promotion.

You are probably doubting how a business can publicize itself without the well-known advertising strategies. You will be more than surprised with the answer which is simple and can be applied to all businesses regardless...

More and more customers are researching a product online before they commit to purchase (either to buying in store or online). They are using the internet to get more information about product features and benefits, checking forums to read about other consumers’ opinions, visiting review sites to compare products and prices and actively communicating via social networking sites. They are researching even before they leave the house, using mobile phone whilst in store to look for more information to support...