SPT Marketing news

The world of online social networking has grown exponentially in recent years, with advances of technology enabling sites such as LinkedIn, Facebook, Twitter and Instagram to easily bring large numbers of like-minded people together as an identifiable group. Social networking is a community of people who share knowledge, interests or activities and who want to expand their contacts of people with similar shared interests. These sites provide various ways for users to interact, including posts, emails and instant messaging.

Organisations are increasingly turning their attention to creating their own social networks, in an attempt to harness their potential. Social networking is one of the most effective ways for businesses to create more website traffic, interest and attention, interacting and building relations with customers and sharing and creating content through online communities. Having a presence on social networking platforms and reach a mass of people provides a wealth of opportunities for organisations, including the ability to attract new clients, directly communicate promotional campaigns with potential customers or to conduct market research via cost effective online focus groups.